competition is none

So for the past 2-3 months I have been frantically trying to reorganize HDS to move into the future. Revising my marketing plan and recalculating my target markets wasn't enough. I knew I had to change my outlook on business and how I was conducting it, if I ever wanted this movement to survive.
For a long time, I have been against competition. My reasons are simple. 2 people create 1 life (or more). It takes 2 parties to transact business. It takes at least 2 people to compete. Life begets life. Business begets business. Competition begets elimination. I have always tried to hi-light the life in business and vice versa. Competition, in many of its forms, inspires a sense of self-centeredness that most likely extends back to infancy. A me, me, me factor. Rather than it be about the greatness of a particular act, an act is immediately measured against another persons experience in an attempt to assess the difference in worth between the two (or more). There is only one "winner" in these scenarios and greed is transmogrified into determination and drive. I never chose to compete. I always chose to compel. As a missionary, I'd be spot on, but as a businessman sometimes I feel like an open bar on skid row.
In 09, I have no choice but to compete. I can no longer sustain this movement with little fish the big design firms throw back. I can't even strength train those fish for the future. Their eyes are too small. They lack the foresight. No,I have to offer products comparable to my competition and charge prices in the same range. I have always studied their strategies, but never chose to adopt them. I no longer have a choice. This economic climate can be described as nothing less than a fight for survival. When competition becomes a fight, it sheds the leisures of sport and dawns the obligation of the living to preserve life. Design is my life and I will survive (you might be thinking disco clip, I'm thinking soundbyte from '300').